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Thereafter, an analysis of the industry and competitive environment of AirAsia will assist in identifying the main oppurtunities and threats. Commencing in , within fifteen years, Air Asia managed to expand its operations into another ten countries. In addition, through its associate company AsiaX, it launched long-haul low-cost air services from Malaysia to Australia and the United Kingdom. Introduction 1. Objective and scope This paper will analyze the internal and external environment of Air Asia and will look into how it uses Management Information System MIS , specifically its online reservation system to gain competitive advantage.

Tennent and Friend suggested an extension for this which is referred to as PESTEL which in addition to the above-mentioned aspects included environmental and legal factors. It has two subsidiaries, that is American Eagle and American Connection. It is the second largest airline in the world based on revenues used in its operation, its size of fleet and miles covered in passenger transport. We have selected Biman Bangladesh airlines for doing Pestle analysis.

So, this entire report will cover the importance of Pestle analysis and we will show how The pestle analysis of Bangladesh Airlines are flying. Biman Bangladesh airlines is the leading airlines Industry and oldest airlines industry in Bangladesh. With a route network that spans through to over 20 countries, Air Asia continues to pave the way for low-cost aviation through our innovative solutions, efficient processes and a passionate approach to business.

Australia 2.


PEST and SWOT analysis of AirAsias international business operations

Discussion 2. It dynamic nature of concern is based on domestic and international flights, vacation and concern agreements for its clients domestically and internationally around the part with the low menu, safe and convenience agencies of transit. High Aircraft Use: Implementing the parts fastest turnaround clip at merely 25 proceedingss, guaranting lower costs and higher productiveness. Low Fare, No Frills: Supplying invitees with the pick of custom-making services without compromising on quality and services. Streamline Operationss: Making certain that procedures are every bit simple as possible. Thin Distribution System: Offering a broad and advanced scope of distribution channels to do engagement and going easier.


Pest Analysis (Air Asia)

Strengths Low cost operations AirAsia Berhad is the first airline company that offered a low cost flight in Asian market. By operating the low cost principle, AirAsia Berhad aim to maximize their sales and minimize their operating cost. Therefore, it can increase the demand of travelling. Extensive of E-Commerce AirAsia Berhad has the benefit for selling off their seats through internet network and telephone booking.


Pest Analysis On AirAsia

It focuses on major variables that impacts it daily operations as it delivers its products and services to its clients. The analysis also helps the company to understand its environment better and develop a competitive strategy to enable it achieve a cutting edge even in times of cut throat competition. To have a better analysis, it is good to have background information about AirAsia. Today, AirAsia has become one of the most successful airline companies in South Asian region. It is a pioneer of affordable, low cost and no frill travel in the region. This is based on bilateral agreement affecting the way in which Pan-Asia budget carriers. Landing and navigation charges are expensive in major destinations including Beijing, Hong Kong, Singapore and Bangkok.

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