The rural population is scattered across 6 lakh villages. It co-ordinates, implements and funds schemes which aim at ensuring that the fruits of economic development reach the villages and the common man. Marketing is the most important function for the success of any business organisation. Therefore, marketers have learnt new techniques and have become more creative.
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Student-friendly selections: drawn from widely different background enabling students to compare their experience with that of people elsewhere. Texts chosen for readability and subject, impact and interest, which allow them to speak for themselves.
Intended to encourage students to develop their own insights and interpretations. Editorial material, headnotes, annotations and questions, to help situate the texts and serve as pointers for further study. Features Broad, deep, state-of-the-art coverageOffers the most thorough and up-to-date coverage available for planning, designing, and implementing ad hoc wireless networks.
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Rural marketing pradeep kashyap ebook free download
Rural Economy — Rural-Urban disparities-policy interventions required — Rural face to Reforms — The Development exercises in the last few decades. Unit — IV Pricing strategy — pricing policies — innovative pricing methods for rural markets — promotion strategy — appropriate media — Designing right promotion mix — promotional campaigns. Unit — V Distribution — Logistics Management — Problems encountered — a selection of appropriate channels — New approaches to reach out to rural markets — Electronic couple applications. Why or Why not? Evaluate the marketing plan of the company. Can you suggest any further improvement in the marketing plan?