The rural population is scattered across 6 lakh villages. It co-ordinates, implements and funds schemes which aim at ensuring that the fruits of economic development reach the villages and the common man. Marketing is the most important function for the success of any business organisation. Therefore, marketers have learnt new techniques and have become more creative.

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Retains authors signature teaching style and incorporates feedback from the first two editions. Features Relevant, up-to-date selections of interest to todays students, living in a globalised world. Practically all the authors are from 20th century half from the Indian subcontinent.

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Rural Marketing

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Rural marketing pradeep kashyap ebook free download

Rural Economy — Rural-Urban disparities-policy interventions required — Rural face to Reforms — The Development exercises in the last few decades. Unit — IV Pricing strategy — pricing policies — innovative pricing methods for rural markets — promotion strategy — appropriate media — Designing right promotion mix — promotional campaigns. Unit — V Distribution — Logistics Management — Problems encountered — a selection of appropriate channels — New approaches to reach out to rural markets — Electronic couple applications. Why or Why not? Evaluate the marketing plan of the company. Can you suggest any further improvement in the marketing plan?

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